million € turnover
sm floor area
M sm product per year
In an old VHS tape stored in our archives, Luciano Giani tells: “I was watching my wife who was unwrapping a chicken breast she had just bought at the supermarket. With a knife she removed sticky scraps of absorbing paper. This image gave me the idea”.
The founder laminated a microperforated film with the absorbent paper and produced the first pad for the food packaging industry. The great producers of fresh meat packed in trays were immediately enthusiastic about it.
In 1987 Magic was born. Many other hunches marked its path, minor innovative insights that came silently into people’s lives, but that all can be traced back to an origin: the lamination of absorbent layers.
Absorbing by innovating
Any excess fluids represents a critical issue in the sectors our company is operating today:
Each area needs specific absorption capacity products. Providing these suitable products is the challenge to which we devote all our energy.
Because innovation is an ambitious game which is played on several fields.
New ways to do better
We produce absorbent products that are mostly used in the food packaging, medical and personal care industries. We would like the market to talk about us for the innovative contribution to the sector: it is the idea that drives our choices. We devote assets and time to research and product development in order to find a new way to improve what has always been done.
Enthusiasm, passion, creativity is the fuel, people the engine: we foster talent so that everyone's qualities become everyone's benefits.
Testing, experimenting, innovating
Technical knowledge and excellent production methods: these are the cornerstones of all the companies whose aim is innovation, the bedrocks values in the evolutionary processes that our history tells. We always test, experiment, update on a concrete basis always trying to satisfy our customer’s needs. Our customers ask for high- performance products, resource optimization, environmental impact reduction. We are aware of our goals and find the right way in pursuing them.
Tradition belongs to our family
Mr. Mauro Giani and Mrs. Mara Galli, respectively Magic’s CEO and CFO, are cousins. They take up the challenge of the founder Mr. Luciano Giani by sharing the same commitment and vision. A business management in the name of entrepreneurial continuity and family ethics.
Towards an eco-responsible industry
Today's companies commitment of is to act by respecting both the environment and its community, having an active social role and being a cultural and ethic reference point.
In the mid 80s Luciano Giani and his son Mauro, then 24, founded Magic, a company operating in the lamination of absorbent tissues. The headquarters are in Oleggio (Novara).
Meatpad is patented
Launch of the patented product Meatpad in the food packaging industry. Magic wins the Packaging Oscar in the “Production” category
The company moved to a new 1200 sm headquarters. The covered area was increased to 2700 sm in 2004. Even today the unit is part of the buildings that make up the production site.
Launching production for the medical industry
Magic enters the medical sector with disposable materials and products both for dressing and hospital, especially conceived for the operating theaters.
UNI EN ISO 9001:2008 certification
Magic obtainen ISO 9001 certification, the international standard for Quality Management Systems (SGQ)
Launching production for the personal care industry
Magic expands its offer by starting the production of disposable sanitary and personal care products.
Mamy.eu is the brand with which it is marketed online and in store a wide range of disposable absorbent products for the whole family.
Marano warehouse is destroyed by fire
Covered surface expansion to 5,800 square meter
BRC-IOP certification achieved
Acquisition of Spongel patent license
Spongel - the new headquarters
Spongel wins the first prize in the “Raw materials and innovation” category at Edana Index Awards in Geneva.
Covered surface expansion to 8,800 square meter.
Spongel production plant is installed
Airgel production plant is installed
Launch of Airgel g-grade, the new biodegradable and compostable airlaid certified Ok Compost
Launch of g-pad, the new compostable absorbent food pad certified OK Compost, that at the end of its lifecycle can be disposed with household organic waste.
Sustainable Development invests in Magic
The private equity fund specialized in investments in Italian SMEs managed by DeA Capital Alternative Funds SGR, a company of the De Agostini Group of Novara, acquires a majority stake in Magic.