million € turnover
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In an old VHS tape stored in our archives, Luciano Giani tells: “I was watching my wife who was unwrapping a chicken breast she had just bought at the supermarket. With a knife she removed sticky scraps of absorbing paper. This image gave me the idea”.
The founder laminated a microperforated film with the absorbent paper and produced the first pad for the food packaging industry. The great producers of fresh meat packed in trays were immediately enthusiastic about it.
In 1987 Magic was born. Many other hunches marked its path, minor innovative insights that came silently into people’s lives, but that all can be traced back to an origin: the lamination of absorbent layers.
Absorbing by innovating
Any excess fluids represents a critical issue in the sectors our company is operating today:
Each area needs specific absorption capacity products. Providing these suitable products is the challenge to which we devote all our energy.
Because innovation is an ambitious game which is played on several fields.
New ways to do better
We produce absorbent products that are mostly used in the food packaging, medical and personal care industries. We would like the market to talk about us for the innovative contribution to the sector: it is the idea that drives our choices. We devote assets and time to research and product development in order to find a new way to improve what has always been done.
Enthusiasm, passion, creativity is the fuel, people the engine: we foster talent so that everyone's qualities become everyone's benefits.
Testing, experimenting, innovating
Technical knowledge and excellent production methods: these are the cornerstones of all the companies whose aim is innovation, the bedrocks values in the evolutionary processes that our history tells. We always test, experiment, update on a concrete basis always trying to satisfy our customer’s needs. Our customers ask for high- performance products, resource optimization, environmental impact reduction. We are aware of our goals and find the right way in pursuing them.
Tradition belongs to our family
Mr. Mauro Giani andMs. Mara Galli, respectively Magic’s CEO and CFO are cousins. They take up the challenge of the founder Mr. Luciano Giani by sharing the same commitment and vision. A business management in in name of entrepreneurial continuity and family ethics.
Towards an eco-responsible industry
Today's companies commitment of is to act by respecting both the environment and its community, having an active social role and being a cultural and ethic reference point.