Magic renewed its corporate image by restyling its “material” logo, combining a thirty-year history and the vocation for eco-sustainable products.

A transition from the old to the new without losing identity, without changes in the typographic font and with the addition of a reference element to the eco-sustainability represented by the historical ‘G’ inserted in the icon of a green leaf.

All this, togehter with the new payoff “absorbing your needs” points to a major industrial breaktrough for the company, which is preparing to become a manufacturer of biodegradable and compostable super-absorbing products.